Who we really are.

about us

FUTUREPERFECT LAB DESIGNS PLAYFUL AND IMAGINATIVE DIGITAL PROJECTS EXCLUSIVELY FOR NONPROFITS AND FOR MASS APPEAL.

We know how challenging it is for non-profits – with little time, money and resources – to be seen and heard by the masses. That’s why futurePerfect lab creates bold campaigns for non-profits to propel their issues and their brands into the mainstream.

We’re playful, participatory, evocative, bold, experimental, forward thinking, and if you haven’t noticed—we think robots are very cool.

This team, led by Heidi Boisvert, Founder, will work day and night – really, robots thrive without sleep, so we can too! – to elevate (enter your social justice issue here) and the (enter your nonprofit’s name here) brand. We form strong partnerships with nonprofits, develop solid media campaigns and tailor social media and marketing strategies to fit the specific and unique needs of your nonprofit.

We make issues playful, provocative, and popular

come play with us. we do good, better.

Branding & Marketing

We make sure you look good. We design the right look and feel to communicate your message and your brand.

Messaging

We’re writers not fighters. We craft the right language to most effectively communicate your campaign and reach mainstream audiences.

Research & Development

We hang out with the popular kids. We conduct an audit of the latest digital and pop culture trends to ensure your campaign is ahead of the curve.

Innovative Project Creation

Enough said. 

Public Relations & Distribution

We make sure there’s plenty of people at the party. We work with you to put your project out into the world and ensure the masses will come.

Outcome & Measurement

We add a secret ingredient. We integrate special tools into your project that track how everything’s going, and to see how much your audiences are learning and how their behaviors are changing.

Our works.

What we've done so far

WE WANT TO MAKE THE WORLD A BETTER PLACE…

It sounds simple, but we are creative technologists who have a dream of making social issues as relevant and as moving as a Hollywood blockbuster. We believe it’s possible to use all the pop culture tools at our disposal to tell stories and create experiences that delight, provoke and inspire. And we hope our innovative co-design approach, along with your passion, will move people to think and act in new ways.

Our works.

What we've done so far

WE WANT TO MAKE THE WORLD A BETTER PLACE…

It sounds simple, but we are creative technologists who have a dream of making social issues as relevant and as moving as a Hollywood blockbuster. We believe it’s possible to use all the pop culture tools at our disposal to tell stories and create experiences that delight, provoke and inspire. And we hope our innovative co-design approach, along with your passion, will move people to think and act in new ways.

Our research.

THINK-DO TANK

Our non-profit think-do-tank serves as both a sandbox for experimentation and a feedback mechanism to increase the impact of our creative services. PURPOSE: 1) scientifically examine neurobiological impact, and use this knowledge to create more effective multi-media engagement campaigns, 2) rapid prototype and develop abstract-able emerging, open source tools & platforms easily repurposed by other non-profits, and 3) catalyze temporary, interdisciplinary incubators to query & solve 21st century problems using pop culture and emerging technology.

Interested in supporting our research? Contribute today.

Interested in supporting our research? Contribute today.

Our team.

ANTI-DISCIPLINARITY DEFINES US.

We maintain low overhead relative to the industry competition by establishing “virtual project pods;” we hire project specific independent contractors with specialized skills sets, and a project manager to oversee the flow of communications and deliverables. These independent consultants work out of their own office spaces, utilizing their own equipment, and we communicate and collaborate via open source technology.

WHO WE ARE

We’re digitalists, gadgetists, social mediaists, trendists, researchists, and robotists who use all that “isting” to create change in a massive way.

WHAT WE DO

We use play, wonder, surprise, and imagination to design playful and provocative interactive tools to propel your social justice issues and your brand into the mainstream.

HOW WE DO IT

With a power supply and a smile. When we’re feeling really crafty – which is everyday by the way – we use the above method that our robots are gleefully acting out.

Heidi Boisvert

founder & CEO

Natalia Rodriguez

CTO

Our team.

ANTI-DISCIPLINARITY DEFINES US.

We maintain low overhead relative to the industry competition by establishing “virtual project pods;” we hire project specific independent contractors with specialized skills sets, and a project manager to oversee the flow of communications and deliverables. These independent consultants work out of their own office spaces, utilizing their own equipment, and we communicate and collaborate via open source technology.

WHO WE ARE

We’re digitalists, gadgetists, social mediaists, trendists, researchists, and robotists who use all that “isting” to create change in a massive way.

WHAT WE DO

We use play, wonder, surprise, and imagination to design playful and provocative interactive tools to propel your social justice issues and your brand into the mainstream.

HOW WE DO IT

With a power supply and a smile. When we’re feeling really crafty – which is everyday by the way – we use the above method that our robots are gleefully acting out.

Heidi Boisvert

founder & CEO

Natalia Rodriguez

CTO

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Observations

NEWS & BLOG

BioArt Talks @CBIS
Affinity
El Aleph: Festival de Arte y Ciencia
Culture Changes Us: How Stories Work on Hearts, Minds & Bodies
Radical Evolution: 10 Glimpses into the Future
Guild of Future Architects Share Day
Unity for Humanity Summit 2020
Becoming America Fund
Science in Theatre Festival
Processing Community Day 2020
Theater Of The Mind
Web, Mobile Devices and Virtual Reality Are Re-scripting Our Brains
Ted Talk
NISS Forum at Viacom: The Power & Perils of Social Media
NYCML’19 Keynote
Audio Recording SXSW: Creating Pop Culture Stories for a Just World
The Ethics of Button Pushing: Using biometric and AI for Media Effects Research
Wonderland Podcast: Episode 102 The Humanity of Storytelling

This March Heidi Boisvert was invited to speak for BioArt Talks @ CBIS, presented by her alma mater, Rensselaer Polytechnic Institute's Center for Biotechnology, the ARTS department

April 4, 2022

On November 12th Transforma Theatre, in partnership with The Cell, held their first annual Science in Theatre Festival, a celebration of the alignment of theatre and science.

November 14, 2021

Dr. Heidi Boisvert was invited to speak at El Aleph: Festival of Art and Science, a Mexico-based festival where the boundaries between art and science are broken

May 25, 2021

Heidi Boisvert was invited to speak at the University of Connecticut for their Diverse Perspectives in Digital Media & Design: 2021 Speaker Series. She shared some case

March 14, 2021

NEW INC hosted an afternoon of virtual presentations from their Creative Science track to explore the various topics the diverse cohort members research, ranging from how to

February 20, 2021

Over the past five months CEO Heidi Boisvert, with Sydney Skybetter and Melissa Painter, incubated and prototyped Embodied Intelligence. This intuitive framework re-engages people with their bodies

December 4, 2020

On October 21-22 Unity hosted their 2020 Unity for Humanity Summit. Heidi was invited to speak at the two day summit for creators, activists, nonprofits, funders, philanthropists,

October 22, 2020

FuturePerfect Lab is proud to be among the initial round of grantees in Pop Culture Collaberative's Becoming America Fund.  This funding will allow us to continue our

July 28, 2020

Transforma Theatre, a NYC based nonprofit, has partnered with The Cell to present a 3 day festival titled Science in Theatre Festival. “Our goal is to align forms

June 30, 2020

Processing Community Day NYC is a volunteer-organized event held annually in cooperation with the Processing Foundation and hundreds of other locally-organized collaborators around the world. It is

February 11, 2020

Denver Center’s Off-Center programming wing announced the creative team for the immersive production Theater of the Mind,  co-created by Talking Heads front-man David Byrne and writer Mala Gaonkar.   "Inspired by both historical and current

January 23, 2020

Top of Mind with Julie Rose  Earlier this year I was on Top of Mind, hosted by Julie Rose to talk about how watching TV, playing video

January 7, 2020

How I'm using biological data to tell better stories -- and spark social change. Can a TV show make us care about something? Can it move us

December 1, 2019

Facebook, Twitter, Instagram, and other social media platforms have transformed people’s relationships with culture, the media, and one another. These technologies have demonstrated that they have the

October 17, 2019

NYCML'19 is a snapshot of the best thinking, projects and talent from across the City's industry and university ecosystem. Through thought-provoking discussions, hands-on workshops, and 100 innovative

September 26, 2019

With the current political climate attacking immigrants, Muslims, women, people of color, and more, Hollywood's role in creating the stories and portrayal's that shape the way society

March 9, 2019

At the 2019 frank gathering, 8 pop culture for social change leaders took to the stage, and now you have a front row seat. Through their Ted-style talks, these

February 5, 2019

WONDERLAND, a podcast where we explore the connections between pop culture, human nature and social change. WONDERLAND is a “master class” in culture change. Podcast hosts Bridgit

November 14, 2017

Interested in our creative services or research?

contact us

WE’RE LOOKING FORWARD TO WORKING WITH YOU! (ONCE YOU FILL OUT THESE FORM FIELDS, WHICH OF COURSE GO DIRECTLY TO A VERY TIMELY INBOX OWNED BY A VERY IMPORTANT PERSON, NOT A FORM FIELD WASTELAND—WE PROMISE.