El Aleph: Festival de Arte y Ciencia

Dr. Heidi Boisvert was invited to speak at El Aleph: Festival of Art and Science, a Mexico-based festival where the boundaries between art and science are broken through talks, workshops, theater, music, dance and film performances given by international scientists and artists. Boisvert shared studies from past pop culture campaigns that used emerging technology as a method to promote and …

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Culture Changes Us: How Stories Work on Hearts, Minds & Bodies

Heidi Boisvert was invited to speak at the University of Connecticut for their Diverse Perspectives in Digital Media & Design: 2021 Speaker Series. She shared some case studies of past pop culture campaigns that employed emerging technology to advance social issues with social justice organizations. She also detailed her current research methods and insights from the Limbic Lab. You can …

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Guild of Future Architects Share Day

Over the past five months CEO Heidi Boisvert, with Sydney Skybetter and Melissa Painter, incubated and prototyped Embodied Intelligence. This intuitive framework re-engages people with their bodies through games, open-source tools, community-building, and public awareness campaigns in the age of technology and surveillance. Embodied Intelligence asks the question: what would happen if we put our bodies first. Embodied Intelligence is …

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Becoming America Fund

FuturePerfect Lab is proud to be among the initial round of grantees in Pop Culture Collaberative‘s Becoming America Fund.  This funding will allow us to continue our work in supporting the pop culture for social change field by using our current Limbic Lab framework, along with newly developed linguistic analysis and data scraping tools, to conduct real-time audience research.  By collaborating …

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Ted Talk

How I’m using biological data to tell better stories — and spark social change. Can a TV show make us care about something? Can it move us to act? Heidi Boisvert is developing an open-source biometric lab to find out. She and her team are mapping the galvanizing, hot-button moments in various forms of media, and then trying to determine …

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NYCML’19 Keynote

NYCML’19 is a snapshot of the best thinking, projects and talent from across the City’s industry and university ecosystem. Through thought-provoking discussions, hands-on workshops, and 100 innovative demos, attendees will consider pressing issues related to digital media innovation. Heidi gave the closing keynote at NYCML’19 Summit on September 26th, which detailed her developments in building the Limbic Lab, an open-source …

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The Ethics of Button Pushing: Using biometric and AI for Media Effects Research

At the 2019 frank gathering, 8 pop culture for social change leaders took to the stage, and now you have a front row seat. Through their Ted-style talks, these movement leaders, narrative strategists, artists, academic experts, and comedians, will make you laugh so hard you might cry, blow your mind with their brilliant insights, and make you a believer that #popculture can change the …

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