Audio Recording SXSW: Creating Pop Culture Stories for a Just World

With the current political climate attacking immigrants, Muslims, women, people of color, and more, Hollywood’s role in creating the stories and portrayal’s that shape the way society views these communities is more crucial than ever. This panel brought together social justice advocates, entertainment industry experts, artists and scientists to discuss the pop culture tropes and traps dangerously portraying these communities, as well as how through a combination of science and research, they are gathering compelling data and insights on audiences’ beliefs and behaviors that will powerfully inform the design and creation of authentic and just stories with the power to change the hearts and minds of tens of millions of people. Speakers: Maytha Alahassen (Sr. Fellow at the Pop Culture Collaborative), Heidi Boisvert (futurePerfect lab), Mauricio Mota (Wise Entertainment), Cristina Tzintzun (Jolt).

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