futurePerfect lab has a nimble, flexible model with creative teams curated from an international pool of talent to meet the specific needs of each project. These “virtual project pods” across the world ensure a financial and creative edge with low overhead—read: keeps client prices reasonable and the project teams savvy.


Heidi Boisvert, Founder & CEO

Why did you start futurePerfect Lab?
I want to make the world a better place. It sounds simple, but I am a creative technologist who has a dream of making social issues as relevant and as moving as a Hollywood blockbuster. I believe it’s possible to use all the pop culture tools at our disposal to tell stories and create experiences that delight, provoke and inspire. And I hope our innovative co-design approach, along with your passion, will move people to think and act in new ways.

What were you doing before?
Before founding futurePerfect lab, I cut my teeth as the Multi-Media Director at Breakthrough, a global human rights organization, where I conceptualized, designed, developed and virally propagated a wide range of innovative pop culture projects that helped raise awareness of pressing social issues. I designed the first 3D social change game, ICED: I Can End Deportation, about unfair U.S. immigration policies, co-conceived and wrote the animation Don’t Deport Me, Scotty, as well as the interactive web-based experience, Homeland Guantanamos, and most recently, was the brainchild behind America 2049, an alternative reality game on Facebook about pluralism. These past projects stirred hearts and minds, created controversy, broadened public interest in over 166 countries, and garnered headline attention from the New York Times, BBC, CNN, MTV, FOX, Time, Washington Post, Atlantic Monthly, the Huffington Post and more!

What new innovation do you hope will exist in 2050?
If Schumpeter’s predictions are correct, and the sixth technological wave of innovation will peak around 2035, placing an emphasis on biological value, then I foresee an increase in embodied technologies that emphasize human and computer confluence, and a trend in mixed-reality where the virtual and physical will blur in daily encounters, bringing about novel modalities for individual and collective perceptions, actions and consciousness. Within this pervasive eco-system, I hope that narrative and collaborative play integrate into a seamless immersive, networked 3D holographic game-film world.

If you were a robot, what would your name be?